Forests and WWF
Support routed through funds connected to WWF's global conservation mission.
Green Earth Project, active since 2001
Xavier Group and Xavier Media have supported environmental responsibility through green fund investments, WWF-linked donations, and public writing about renewable energy, oceans, recycling, and climate transition.
About
The Xavier Group and Xavier Media® have long been committed to a greener planet. Back in late 2001, we launched what became known as the Xavier Media Green Earth Project, starting with a small investment in SEB's mutual fund for WWF. This was our first step into combining business with environmental responsibility.
In 2025, the investment was moved to Skandia Världsnaturfonden to benefit from lower fees and ensure that more of the fund value goes directly into sustainability. Like the previous fund, approximately 2% of the fund's value is donated annually to WWF.
Skandia Världsnaturfonden focuses on Swedish equities and is managed as a feeder fund investing in Skandia Sverige Exponering. The fund follows an index-based strategy with sustainability integration, excluding fossil fuels, weapons, tobacco, and cannabis.
Progress
Support routed through funds connected to WWF's global conservation mission.
Public writing and investments focused on renewable energy, electrification, and fossil-free transition.
Archive material covers oceans, climate action, recycling, waste, and practical environmental responsibility.
Journey
First investment in SEB WWF Fund, with about 2% of the fund's value going directly to WWF.
Dedicated environmental blog sharing projects and sustainability topics including renewable energy, oceans, and WWF initiatives.
The investment moved to Skandia Världsnaturfonden for lower fees and greater impact while keeping the WWF donation model.
A subsidiary investment focuses on companies across the clean-energy metals and materials value chain.
Supporting the climate transition by engaging companies to adopt science-based targets for net-zero emissions by 2050.